Fashion was once confined to people the belonged to a particular segment. Things have changed, and people have started consuming fashion at a very high rate. With the increase in the use of internet and social media people relatively have more knowledge. There are a few dedicated applications for fashion which gives periodic updates.
The online stores also have played their role in this area. They have paved ways for people to access some expensive brands. The intensive advertising, marketing, and celebrity endorsements also contributed a lot for the wide reach of many brands. Here are a few interesting facts about the fashion industry.
It is billion dollar industry
The total value of the world’s fashion industry is almost six billion dollars. This might definitely be a huge surprise to many. The luxury brands alone are valued more than three billion dollars.
Next, to the heavy industries and food manufacturing, the apparel-manufacturing consumes the highest quantity of water. It is equivalent to thirty-two million Olympic swimming pools.
The workers in the industry
One-sixth of the world’s population is working in the fashion industry. It is hard to believe that the industry is responsible for providing so much job opportunities.
The Halloween costumes
The people in the United States of America almost spend 2.6 billion dollars every year on the Halloween costumes.
Two-thirds of the clothes manufactured are made out of the fiber from cotton. It is actually a threat to the environment because cotton consumes a lot of water to grow.
2,50,000 Indian cotton farmers have killed themselves in the past 15 years. The reason for their death is stress due to debt.
It approximately requires 7000 liters of water to make a pair of jeans.
The average wages of the workers in the garment factory is very low. It varies between 1 to 3 dollars a day.
If you see the label as made in Australia, US, UK or any other western country it does not mean that their workers are benefited by it. Every labor in the manufacturing division is exploited to the fullest.
Before the abolition of child labor, the manufacturing division in the fashion industry was one of the highest employers of child labors.
It takes 200 years for the clothes made out of polyester to break down.
Men and women
The apparel and the clothing purchase of a normal woman are six times that of the man.
After the iron and steel industry, it is the fashion industry that recycles the damaged goods to produces new ones.
There is a drastic increase in the number of clothes bought by the normal person. In just a span of ten years the average buying rate has gone up to sixty percent.
Fashion is one thing that is changing and evolving constantly. What is in trend today will not be the trend tomorrow. Fashion is not like every other thing that goes through changes once in five years or ten years. For something to become a trend, all it takes is just a few months. To put it in a funny way a few years back people who were wearing torn jeans were considered poor. But that is not the case right now.
The value of the world fashion industry today is three trillion dollars. The luxury clothing brands in the world are valued about three hundred billion dollars. It is a fact that only five percent of the world’s population has the ability to access these luxury brands. There are good possibilities that many might not even know that these brands exist. Here are some of the most luxurious brands in the world.
It is not just an expensive and awesome brand. There is also an amazing story to it. The founder f the brand Coco Chanel was gifted with this amazing talent of providing the people what they want in the clothing line. The famous contributions of Chanel to the world of fashion include the LBD-Little Black Dress and the Chanel No.5 perfume.
The brand value of Chanel is seven billion dollars. The creative head of the firm is Karl Lagerfeld, and Chanel is right now is owned by the grandsons of Pierre Wertheimer.
Blueberry is one of the oldest brands in the world. It has been there for over a hundred years. It was started by Thomas Blueberry in the year 1856 in Basingstoke, England. The brand has expanded its borders and is now spread in many countries in the world. The latest addition is Blueberry Prorsum. The first thing that hits our mind when we think about Blueberry is the checkered khaki and the plaid jacket. Even though it was designed for the military, it gained popularity among the people.
As a brand, Hermes has existed for nearly two hundred years. It was started in the 18th century. It was a brand that made leather harness and saddles. After Charles Emilie Hermes took charge, they entered the retail market. Adolphe and Maurice took over the brand from their father and started manufacturing clothes for men women and children.
It is one of the first names that come to our mind when we think about luxurious cloth brands. Miuccia Prada was born in 1949. She was a Ph.D. holder and an activist in the communist party, who is currently the owner of Prada. She took control of the brand Prada in the year 1978 that was started in 1913. According to the reports, the founder Mario Prada never believed in women, and he was reluctant when her daughter took over Prada. Prada, in the beginning, was a manufacturer of handbags and suitcases. It was Miuccia Prada who introduced the clothing line for men and women when she took over Prada from her dad.